Since late 2012, a new concept of SEO oriented popularity seems to emerge in the United States, co-citation . The first , to our knowledge, have talked Rand Fishkin is the international SEO guru , creator of SEOmoz. So what is the co-citation and especially she signs the end of the link with optimized anchor? The co-citation applied to SEO schema- co- citationLe concept was not born with SEO but is derived from the semantics. The co-citation is used to link two documents together from quotes made by third parties documents to buy seo software for traffic. For example, if documents A, B and C are all three references to documents D and E in their content, it is assumed that D and E are semantically related . Obviously, the more there is more co-citation semantic link between two documents is strong.
By extension, we may assume that the documents A, B and C are semantically related documents D and E , since there are references.
Now turn to its application in SEO. For search engines like Google that are moving towards semantic search , the application of the concept of co-citation is required. Thus, the analysis algorithm. We have to buy seo software to incorporate criteria based on citation. In fact , links, optimized or not, incoming or outgoing , and even quotes without links are taken into account.
If you push this logic to the extreme, this means that getting quotes from other sites dealing with the same topic, but no HTML link could still afford to position on queries . In addition to being apparently already active in the Uncle Sam, this analysis could take more and more importance vis- à-vis links “classic” with anchor .
So what are the implications for SEOs we?
New rays of the linkwheel link- wheelOn knew he had to diversify its links to create a natural link profile ( nofollow , directories, link URL guy … ) and work permanently referencing its website. We also knew that the particulars of social networks held a place increasingly important in the analysis of search engines becasue many persons buy this seo software. But here it’s a whole new level with a semantic analysis that could be pushed to the extreme .
The power of the link without the link
Rand Fishkin for the co-citation or unrelated anchor could be as powerful , if not more , than a conventional link. Thus , it takes the example of a customer review site in the world of mobile that is positioned on competitive queries with few connections but a large number of co- citations. We can not say if the weight of the co-citation is already as dethrone the link, but the example of Rand ‘s hard to deny .
Monitor its outgoing links
The logic of co-citation could go even further since the algorithms of search engines, like Google, may take into account the outgoing links on your page to support its semantic analysis. Thus , outbound links from one page to the pages dealing with the same theme could help to position the page issuing these bonds.
Monitor outbound links partners
For some, like Kafeine Marketing , outbound links emitted by pages that give you links themselves could influence the ranking of your site. You have trouble keeping up ? To simplify, pages A, B and C form a link to your page D. But they are also links to the E, F and G. Race Results pages , if E , F and G are not of good quality, ties issued by A, B and C may be impaired . Would it be the same for co -citations ?
Rand Fishkin is perhaps a little in the challenge on this one but we can imagine that this is to make clear the importance of co-citation . In fact , this change must be reflected in its strategy and in terms of diversification of signals sent to the motors. Thus, just as the book is still useful and the dofollow link is always taken into account, continue to weigh anchor in the algorithm of a search engine like Google . The weight will be , and already is certainly not the same but it exists.
Secrets of using and buy seo software to get good rankings 